In its pursuit to equip more micro, small, and medium enterprises (MSMEs), the Department of Trade and Industry (DTI) - Region 02, in partnership with the Philippine Center for Entrepreneurship (PCE), conducted the Kapatid Mentor Me (KMME) Modules 1 and 2 for Batch 4 of qualified business owners on June 25, 2018 at the Negosyo Center Training Room, Regional Office 02.

Mr. Ruben B. Diciano, OIC Regional Director of DTI-R02, in his welcome remarks, emphasized the importance of MSMEs in economic development, stating that their failure becomes a shared responsibility. According to him, DTI believes that the MSMEs would do better if they were equipped on the different aspects of business. Hence, he encouraged the Batch 4 mentees to take advantage of the learning opportunities that government provides.

Ms. Aimee Diane A. Tidalgo, Programs Development Associate from the Philippine Center for Entrepreneurship-Go Negosyo presented some observations in the implementation of the Go Negosyo activities and the KMME Program as well as the importance of these programs.                                            

Ms. Sandra Sanchez-Montano, a nurse by profession and Founder of the Community Health Education Emergency Rescue Services (CHEERS) Corporation provided an interactive discussion on Entrepreneurial Mind-setting and Values Formation (Module 1). She shared her experiences as a nurse and inspired the mentees that through these experiences, a vision was built which unleashed the entrepreneurial spirit in her. Ms. Montano emphasized that “Mind setting is goal setting” combined withthe values and attributes of a good entrepreneur.

This was followed by the presentation of Mr. Alexander L. Flores, Marketing Director of Red Ryder who shared his expertise on Marketing Mindset (Module 2). He developed his discussion around the principle “A successful entrepreneur has a wide circular of influence”, giving emphasis on the importance of networking in business. Furthermore, he discussed the Marketing Fundamentals, Marketing Mix, 4Cs of Customer’s Perspective, Customer Value Proposition, and Profitable Marketing.

An open forum and business/product consultation was also facilitated by DTI, PCE and the two (2) mentors to address the queries and concerns of the participants in improving their businesses.

In her closing remarks, Ms. Ma. Sofia G. Narag, Provincial Director of DTI-Quirino, emphasized that Modules 1 and 2 are basic topics that each mentee should know by heart. She encouraged the mentees to use their strengths, and consider their weaknesses as a motivation to improve their business. Ms. Narag urged the mentees to complete the modules in order for them to achieve the entire package of benefits that the program aims to provide for them.   

An open forum and business/product consultation was facilitated by DTI, PCE and the two (2) mentors to address the queries and concerns of the participants on how to improve their business operations.