As the 21st century ushered in, Digital Marketing or Electronic Commerce (e-Commerce) changed the way companies do business. Online platforms have been increasingly incorporated into business plans and in basic business operations and more businesses are now relying in this strategy to expand their market and increase their sales.
In their earnest desire to accelerate the growth of MSMEs, the Department of Trade and Industry (DTI), Department of Information and Communications Technology (DICT), and the City Government of Tuguegarao (CGT) is set to conduct a pilot run of the Rural Impact Sourcing (RIS) technical trainings in June to July 2018.
The trainings seek to capacitate twenty nine (29) Micro, Small, and Medium Enterprises (MSMEs) on various strategies to help them maximize the use of e-commerce in their business operations. In the course of the trainings, each MSME will partner with one (1) DICT and CGT scholar who will provide technical assistance in the creation of online platforms.
In the Orientation meeting with pilot MSMEs held on May 30, 2018 at the Negosyo Center in Tuguegarao City, Engr. Bernardino G. Mabborang, DTI Cagayan Provincial Director, formally welcomed the MSMEs and expressed his delight in their interest to be trained under the program.
DC Winston T. Singun provided an overview of e-commerce and discussed various opportunities awaiting the training participants.
Meanwhile, Engr. Ronald S. Bariuan, DICT RIS Coordinator, gave a briefer on the RIS TT and presented the institutional arrangements for training, while Mr. Charles Irvin P. Tagarino, DTI ICT Industry Coordinator, facilitated the filling-out of MSME application forms.
The 12-day RIS TT will commence on June 13, 2018 at the City Hall, Carig Sur, Tuguegarao City, Cagayan.