The Department of Trade and Industry (DTI) - Nueva Vizcaya through its Comprehensive Agrarian Reform Program (CARP) conducted a productivity training/seminar to the members of Bangaan Rural Workers Association, Inc. and Samahang Magsasaka ng Wacal, Inc. in Barangay Wacal, Solano, Nueva Vizcaya on August 28, 2017.
Harrison T. Villanueva, Ph.D. of Saint Mary’s University served as the resource speaker for the activity which was divided into two separate sessions wherein he discussed the Product Development in the morning session and Food Management System with Total Quality Management (TQM) in the afternoon session.
The discussion on Product Development delved mainly on the definition and basic concept of product development and the product life cycle. Based on the definition provided by Dr. Villanueva, product development tackles the different concepts of the product from its identification, competitors, competitive advantage, added value, product strategy options, forecasting of supply, product standardization and target market.
It opposes the idea that product development is purely the development of the product packaging and label but its totality.
Furthermore, the speaker also discussed the product development stages specifically the product concept, feasibility, customer requirements, product specification, functionality, test marketing, introduction and evaluation. Dr. Villanueva also expounded that the development of the product will not end but follows a continuous cycle.
He discussed the Food Management System with TQM in the afternoon session. According to the speaker, the food management system consists of the following, namely: production, process, distribution, consumption, re-using or disposal.
Dr. Villanueva emphasized on the maintenance of food safety in each stage to avoid food contamination that can cause diseases on human health and destruction of manufacturer’s image in the market. Product traceability was also given with importance in the process.
As part of the Good Manufacturing Practices discussion, Dr. Villanueva explained the sanitation standard operating procedures that the clients must have. Recording of data was treated with significance.