The Maddela Flowers and Crafts from Quirino Province, Region 2 is one of the14 Philippine companies who recently participated in this year’s Ambiente, Europe’s foremost consumer goods trade fair on February 10-14, 2017, at Messe Frankfurt, Germany.
Of the 14 Philippine home exporters participated in the event, three (3) companies were assisted under Regional Interactive Platform for Philippine Exporters Plus (RIPPLES PLUS) program.
The Maddela Flowers and Crafts, is one of the three (3) companies assisted under the RIPLLES Plus program that showcased their fossilized flowers made of alibangbang leaves and used various twigs as stems.
Prior to their participation, the company underwent intensive product development activities conducted by the Design Center of the Philippines. They have been actively participating in annual CAEXPO and other national exhibits like Manila FAME, National Trade Fair and Sikat Pinoy National Crafts Fair.
The Export Marketing Bureau (EMB) partnered with the Center for International Trade Expositions and Missions (CITEM) to bring the three (3) companies under the RIPPLES PLUS program to Ambiente, marking its first international trade-show participation under the home sector.
Through the continuous intervention of DTI Region 2 in partnership with Design Center of the Philippines and other attached bureaus, Maddela Flowers and Crafts continually innovates and improves its products making them competitive locally and globally.